5 Best Instagram Spots in Positano (With Exact Photo Locations)
If you’ve ever scrolled through the Amalfi Coast on Pinterest or Instagram, you’ve definitely seen Positano. It’s honestly hard to miss. Between those colorful houses stacked up the cliffs, the winding little streets, and the iconic ceramic terraces looking out over a crystal-clear sea, it’s easily one of the most photogenic spots in Italy. For me, it’s hands down the real jewel of the coast.
When I spent five days on the Amalfi Coast in September, I made sure to dedicate a whole day just to Positano. Honestly, even before my flight took off, I already knew exactly where I wanted to snap photos and what I’d be wearing at every single spot. If you’re hunting for the absolute best Instagram spots in Positano—complete with exact locations and actual, real-world advice—these are the places I checked out myself and 100% recommend.
Quick Summary: Best Instagram Spots in Positano
- Most famous photo spot: Ceramic Terrace (Via Cristoforo Colombo 8)
- Best time for photos: Morning to avoid crowds
- Most underrated photo location: The ferry approaching Positano
- Best restaurant for photos: Terrazza Celè
- Best beach photos: Spiaggia Grande
- Outfit tip: Bright colours like yellow, white, and blue photograph beautifully against Positano’s colourful buildings and ceramics.
- Personal photo tip: Don’t just visit the famous landmarks—some of my favourite photos were taken while simply walking along Via Cristoforo Colombo.
1. Ceramic Terrace (Via Cristoforo Colombo 8)
Exact location: Via Cristoforo Colombo 8. , Positano
Cost: €10 during my visit (prices may change)
Best time: Before 10:00-11:00 AM
Outfit: I recommend yellow or white dress, lemon print dress
Before the trip, I kept scrolling through Instagram, wondering how everyone managed to get those perfect, crowd-free shots here. As soon as I arrived, it all made sense. They actually limit the terrace to just a few small groups at a time. It’s a total game-changer because you can actually enjoy the view and snap your photos without a dozen strangers photobombing you.
When we went, the entrance fee was €10 per person, though keep in mind prices might change. We got super lucky by showing up early in the morning and barely had to wait. By the time we left, the line was massive, so my biggest tip is to get there as early as possible.
For this specific Instagram spot, I packed a bright yellow dress because I knew it would pop beautifully against the colorful ceramic decorations and those iconic Positano pastel houses. The photos turned out even better than I hoped—honestly, they’re some of my absolute favorites from the whole trip.
Positano photography tip: Bright colors like yellow, white, blue, or even lemon prints look incredible against the ceramic backdrop.
2. Via Cristoforo Colombo
Exact location: Via Cristoforo Colombo, Positano
Cost: Free
Best time: Early morning for fewer crowds and softer light
Best outfit: Any summer outfit—from flowy dresses to linen sets—looks beautiful against the panoramic backdrop
The entire Via Cristoforo Colombo feels like one long photo spot.
Even if you decide to skip the famous Ceramic Terrace, just walking along this street gives you some of the most breathtaking panoramic views over Positano.
Honestly, you can stop pretty much anywhere and instantly have a stunning backdrop for your photos. Every few steps, the perspective shifts, showing those colorful cliffside houses cascading right down to the sea.
We actually ended up stopping at a cute little roadside café for a quick espresso just to take in the scenery. Sitting there, watching the world go by, and snapping a few relaxed, candid photos felt just as special as visiting the major, hyped-up locations.
If you’re planning a photo walk around Positano, do yourself a favor and don’t rush through this street. Take your time, soak up the atmosphere, and pull out your camera whenever a view catches your eye.
3. Terrazza Cele
Exact location: Via Cristoforo Colombo, 50, Positano
Restaurant: Terrazza Celè
Price range: €€€ (fine dining)
Reservation: Highly recommended during the busy season
Best time: Afternoon or early evening
Outfit: I recommend an elegant summer dress, linen set, or chic evening outfit
Before arriving in Positano, I spent quite a bit of time researching panoramic restaurants.
After comparing several beautiful locations, I finally chose Terrazza Cele, mainly because I had seen so many stunning Pinterest and Instagram photos taken there. I immediately knew this was a place I wanted to experience for myself.
Luckily, we were given one of the best corner tables overlooking Positano.
The restaurant has an elegant, minimalist atmosphere with spectacular views over the coastline. While waiting for our food, we explored different corners of the terrace and managed to take some of my favorite photos from the entire trip.
Everything just clicked there—the sophisticated vibe, the unbelievable panorama, and that soft Mediterranean light made it a moment I won’t forget anytime soon…
As a bonus, the food was delicious too, making the experience feel even more special.
If you’re looking for a romantic dinner with an unforgettable view—and a perfect Instagram backdrop—I’d definitely recommend adding Terrazza Cele to your itinerary.
4. Spiaggia Grande
Exact location: Spiaggia Grande, Positano
Cost: Free public beach (private beach clubs are available)
Best time: Early morning or late afternoon
Outfit: Swimsuit, sunglasses, linen shirt or beach cover-up
No list of Positano photo spots would be complete without the town’s famous main beach.
Spiaggia Grande offers one of the most iconic views of Positano, with colorful houses climbing up the cliffs behind the beach.
There is both a private beach club area and a free public beach, where we spent some time relaxing.
If you’re planning beach photos, I recommend wearing a stylish swimsuit, sunglasses, and a lightweight linen shirt or beach cover-up. Sometimes the simplest outfits work best in this setting.
The beach can become quite busy during the middle of the day, but it’s still possible to capture beautiful photos if you’re patient or visit slightly earlier.
5. Photos from the Ferry
Exact location: Ferry arriving in or departing from Positano Harbour
Cost: Included with your ferry ticket
Best time: Morning, when the light is softer and ferries are usually less crowded
Outfit: Any bright summer outfit that stands out against the colorful coastline
One of my favorite photo opportunities wasn’t actually in Positano itself—it was arriving by ferry.
Seeing Positano slowly appear from the water is an experience I’ll never forget.
The colorful buildings stacked on the cliffs look even more dramatic from the sea, and in my opinion, this is one of the best ways to appreciate just how unique the town really is.
We arrived in the morning, when the ferry wasn’t too crowded, which gave us enough space to take a few panoramic photos without lots of people in the frame.
If you have the chance, don’t spend the entire ferry ride sitting inside. Step out onto the open deck, keep your camera ready, and enjoy one of the most beautiful approaches to Positano.
My Tips for Taking Photos in Positano
- Visit popular photo spots early in the morning whenever possible.
- Wear bright or neutral colors that complement the Mediterranean scenery.
- Comfortable shoes are essential because Positano has lots of steep streets and stairs.
- Don’t only focus on the famous landmarks—some of my favorite photos were taken simply while walking around Via Cristoforo Colombo.
- If you’re planning to photograph panoramic restaurants, book your table in advance, especially during the busy season.
Final Thoughts
Positano is one of those rare places that genuinely lives up to the photos you’ve seen online. Every corner seems made for photography, from colorful ceramic terraces and panoramic streets to elegant restaurants, beautiful beaches, and unforgettable ferry views.
Even though I only spent one day here during my five-day Amalfi Coast trip, I managed to hit almost every single spot on my list without feeling rushed. Looking back, planning my photos and outfits ahead of time made the day so much easier, but if I ever get the chance to come back, I’d love to take my time and get lost in all those hidden little side streets I missed.
If you’re visiting Positano for the first time and want to come home with beautiful travel photos, these five locations are the ones I personally recommend the most. They gave me some of my favorite memories—and some of my favorite pictures—from the entire Amalfi Coast.
Photography & Style Disclaimer: This article reflects my personal experience exploring Positano during my trip. The photo spots and outfit recommendations are based on my own opinions and style preferences. Prices, access, and conditions may change over time, so always check the latest information before your visit.
